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Virgin America’s ‘Fly Girls’ Take Off

February 26th, 2010 · No Comments

New CW Network Show Follows the Lives of Virgin America’s “Fly Girls”

Cast to Work In-flight Premiere in the Sky, then Land on the Palazzo’s Red Carpet for Vegas Launch Party

SAN FRANCISCO, California Feb. 26 /PRNewswire/ — Virgin America, the only California-based airline, tonight joins forces with The CW and Collins Avenue Productions to celebrate “Fly Girls,” the new television docu-series that takes a 360-degree look at the airline’s flight crew as they live their lives at 500 MPH. The series will debut on The CW at 9:30pm on March 24, 2010. In advance of the show’s network debut, tonight the exclusive in-flight premiere of “Fly Girls” will take off onboard a Virgin America flight en route to Las Vegas, followed by a red carpet launch party for the show at Lagasse’s Stadium at The Palazzo Las Vegas.

To celebrate the premiere with flyers, earlier this week Virgin America announced the Primetime Fare Sale.

“The idea behind Virgin America is to reinvent the experience of flying with beautifully designed mood-lit cabins, incredible guest service and a hip, sophisticated vibe that today’s travelers are looking for,” said Porter Gale, Vice President of Marketing at Virgin America. “We’re thrilled to work with The CW to show how our in-flight teammates are re-writing the script and bringing the style and fun back to flying.”

Tonight, the “Fly Girls” cast will work VX Flight 6005 en route to Las Vegas, serving cocktails like “VeeVa La Fly Girls” by VeeV Acai Spirit while flyers get a sneak peek of the show’s first episode on Red™, Virgin America’s innovative touch-screen entertainment platform. Upon touchdown, flight guests will be whisked to a star-studded launch party at the ultimate destination hotspot – The Palazzo Las Vegas. Guests at the party, including over 100 Virgin America teammates, will enjoy specialty cocktails provided by Belvedere Vodka, Ambhar Tequila, TY KU and VeeV, served by Palazzo waiters decked out in flight gear. Guests will also be able to cast their vote on who will be the most “talked about” Fly Girl via SMS texting screens at the event.

“This show is about real women who happen to have landed on a very different career path. It chronicles the places they go, the guests they meet and their lives together,” said Kristen Vadas, Senior Vice President, Alternative Programming, The CW. “We’re thrilled to be working with Virgin America to give our viewers a unique peek into their whirlwind life at 35,000 feet.”

More about Virgin America’s “Fly Girls” cast:
Hometown Airport: LAX
Must Have Travel Accessories: lip balm and a camera
Travel Tips: “Be nice to fellow travelers and flight attendants. It makes for a more pleasant experience all around.”
Security Checkpoint Tips: “Don’t make eye contact. Strip down quick so you’re not holding up the line.”
Years with Virgin America: 2.5

Hometown Airport: LAX (currently SFO)
Must Have Travel Accessories: moisturizer and lip balm
Travel Tips: “While on the plane, always wear your shoes in the restroom!”
Security Checkpoint Tips: “Get in line behind someone who has already taken their shoes off, and who is not juggling a ton of things in their hands, and then do the same.”
Years with Virgin America: 2

Hometown Airport: PHX (currently SFO)
Must Have Travel Accessory: A big, soft pashmina that can be used as a pillow or blanket.
Travel Tips: “Drink an endless amount of water.”
Security Checkpoint Tips: “Wear slip-on shoes with socks, if possible. It’s yucky to wait in line with bare feet on the dirty floor.”
Years with Virgin America: 2

Hometown Airport: SMF (Sacramento)
Must Have Travel Accessory: Visine
Travel Tips: “Always wear or bring socks with you to walk through security!”
Security Checkpoint Tips: “Don’t wear all of your jewelry to the airport, keep it in small bags and put it on after you get through security.”
Years with Virgin America: 2

Hometown Airport: SMF (Sacramento)
Must Have Travel Accessory: cell phone
Travel Tips: “Don’t forget your common sense at home.”
Security Checkpoint Tips: “Have all of your things in order and pay attention.”
Years with Virgin America: 2

With constant flying and the need to transition from work to evening in a flash, the Fly Girls know how to travel effortlessly and in style. Virgin America and Banana Republic have teamed up to offer flyers the chance to “Land The Look” from Banana Republic’s spring collection (featuring travel-ready chino). Winners will land the Ultimate Style Getaway and in-flight premiere guests will score a special gift – Banana Republic’s classic aviator sunglasses. Elevate members can now also earn free flights just by shopping-in-style at the Red Store, which features 150 retailers like Banana Republic.

Join the Fly Girls discussion group on Yahoo

Source: Virgin Atlantic Press Release

Tags: Fly Girls

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