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Ratings Report: 38.6 Million Viewers Watch “Undercover Boss” Premiere

February 9th, 2010 · No Comments

CBS TO AIR ENCORE PRESENTATION OF “UNDERCOVER BOSS” PREMIERE EPISODE ON FRIDAY, FEB. 12

Following its record-setting debut, the new reality series UNDERCOVER BOSS will have an encore presentation of its premiere episode on Friday, Feb. 12 (9:00-10:00 PM, ET/PT) on the CBS Television Network. The special, SURVIVING SURVIVOR, will also have an encore showing on Feb. 12 from 8:00-9:00 PM, ET/PT.

UNDERCOVER BOSS’ premiere episode was seen by 38.6 million viewers, making it the largest audience ever for a new series following the Super Bowl. The series also notched the largest audience ever for a premiere episode of a reality series and the third largest post-Super Bowl audience behind a “Friends Special” in 1996 and CBS’s SURVIVOR: THE AUSTRALIAN OUTBACK in 2001.

The premiere episode of UNDERCOVER BOSS follows Larry O’Donnell, the President and COO of Waste Management, as he works alongside his employees, cleaning porta-potties, sorting waste at one of their recycling plants, collecting garbage from a landfill and even being fired for the first time in his life. The series moves to its regular time period starting Sunday, Feb. 14 (9:00-10:00 PM, ET/PT) when the President and CEO of Hooters, Coby Brooks, goes undercover in his own company.

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Source: CBS Press Release

Tags: Undercover Boss

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