“BIG BROTHER” LEADS CBS TO WEEKLY WIN IN VIEWERS AND ADULTS 18-49
Sunday Broadcast Delivers the Biggest Audience and Highest Adult 18-34 Ratings on Any Night This Summer
In Its 11th Edition, All Three Broadcasts Posting Year-to-Year Growth
CBS placed first in viewers, adults 18-49 and adults 25-54 with seven of the week’s Top 10 programs paced by all three editions of BIG BROTHER 11, all of which notched week-to-week growth, according to Nielsen live plus same day ratings for the week ending Aug.16, week 47 of the 2008-2009 television year.
Compared to last summer’s edition, BIG BROTHER 11 is up +4% in viewers (6.79m from. 6.51m), +6% in adults 18-34 (1.9 from. 1.8) and even in adults 18-49 (2.4).
In its 11th edition, the three nightly broadcasts of BIG BROTHER 11 are posting year-to-year growth led by Sunday’s edition which this week delivered the biggest audience (7.64m), highest adult 18-34 rating (2.2/08) and matched its highest adult 18-49 rating (2.6/08). Compared to BIG BROTHER 10 on the same night last year, BIG BROTHER 11 SUNDAY was up +38% in both viewers and adults 18-34, +30% in adults 18-49 and +33% in adults 25-54. Summer-to-date, BIG BROTHER 11 SUNDAY is up +9% in viewers (6.89m from 6.34m), +4% in adults 18-49 (2.4 from 2.3), +6 in adults 18-34 (1.9 from 1.8) and +4% in adults 25-54 (2.9 from 2.8) compared to last summer.
BIG BROTHER 11 THURSDAY is up +6% in viewers (6.84m from 6.47m), +4% in adults 18-49 (2.4 from 2.3), +12% in adults 18-34 (1.9 from 1.7) and +4% in adults 25-54 (2.9 from 2.8) compared to last year’s Wednesday/Thursday broadcasts.
BIG BROTHER 11 TUESDAY is up +5% in adults 18-34 (2.0 from 1.9) compared to last summer.
Source: CBS Press Release
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