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Ratings Report: I’m a Celebrity…Get Me Out of Here Opens Strong

June 2nd, 2009 · No Comments

‘I’M A CELEBRITY…GET ME OUT OF HERE!’ TIES FOR THE SLOT WIN IN 18-49 AND WINS OUTRIGHT AMONG ADULTS 18-34

NBC TIES FOR THE NIGHTLONG VICTORY IN 18-49, AS ‘CELEBRITY’ BUILDS FROM ITS FIRST HALF-HOUR TO ITS FOURTH BY 38 PERCENT

‘CELEBRITY’ IS BROADCAST TELEVISION’S #1 PROGRAM IN PRIMETIME MONDAY NIGHT AMONG ADULTS 18-34

UNIVERSAL CITY, California June 2, 2009 Last night’s premiere of NBC’s “I’m a CelebrityGet Me Out of Here!” tied for the time-period win in adults 18-49 and won the slot outright among adults 18-34, according to “fast affiliate-based” “live plus same day” viewing figures from Nielsen Media Research.

From 8-10 p.m. ET, “I’m a Celebrity…Get Me Out of Here!” debuted with a 2.6 rating, 8 share in adults 18-49 and 6.4 million viewers overall. “I’m a Celebrity” jumped 44 percent above NBC’s 18-49 average in this time period during the May sweep (2.6 vs. 1.8) and was up 16 percent versus the network’s total-viewer average in the slot during May (6.4 million vs. 5.5 million). “I’m a Celebrity” beat ABC’s “”The Bachelorette” head-to-head in adults 18-34, 18-49 and 25-54, all key adult-male demos and total viewers (pending updates).

From its first half-hour to its fourth, “I’m a Celebrity…Get Me Out of Here!” increased its 18-49 rating by 38 percent (to a 2.9 rating from a 2.1), its adult 18-34 rating by 59 percent (2.7 vs. 1.7) and its men 18-34 rating by 92 percent (2.3 vs. 1.2).

“I’m a Celebrity…Get Me Out of Here!” was the night’s #1 primetime telecast on the broadcast networks in adults 18-34 and men 18-34.

NBC is currently tied for #1 for the night in 18-49 and is #1 outright in adults 18-34. If the result stands in Nielsen’s official nationals for last night, it will mark the third consecutive night NBC has earned at least a share of the nightlong victory in 18-49.

Note that all national ratings are “live plus same day” unless otherwise indicated.

Source: NBC Press Release

Tags: I'm a Celebrity..Get Me Out of Here

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