“TOP MODEL” LIFTS THE CW TO #1 AT 8PM WITH YOUNG WOMEN
TOP MODEL Ranks Second in the Hour with Women 18-49 and Persons 12-34; Again Beats NBC in Adults 18-49
AMERICA’S NEXT TOP MODEL Builds By Double-Digits in Second Half Hour
March 19, 2009 (Burbank, California) – Facing all original competition, The CW’s AMERICA’S NEXT TOP MODEL won the 8:00-9:00p.m. time period among its target young women demos, including women 18-34 (3.0/9) and females 12-34 (2.9/9), according to preliminary live plus same day Nielsen ratings for Wednesday, March 18, 2009.
TOP MODEL ranked second in the hour with women 18-49 (2.5/7-tie CBS) and persons 12-34 (1.8/6), beating ABC’s comedies and NBC’s Chopping Block. For the second week, TOP MODEL beat NBC at 8pm in adults 18-49 (1.6/5).
TOP MODEL delivered double-digit gains in the second half-hour in all key demos, building at 8:30 by 19% with women 18-34, 18% with adults 18-34, 13% with adults 18-49 and 17% with women 18-49.
Source: The CW Press Release
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