First aired February 23, 2009

The contestants were taken to a studio for the “People Magazine” challenge, which included a one-on-one interview with Jess Cagle (an executive editor) and a photo shoot with Matthew Rolston. What the contestants din’t know is that Jess was judging their grace under pressure, humility, and modesty. Both Julia and Billy passed the test, while Joel failed after making immodest comments. In her interview, Julia reveled that she had to give up her beauty pageant title after receiving a ticket for “public intoxication”; an event which she cited as her biggest regret.

For the photo shoot, the contestants were dressed in only a towel and covered in oil. Julia was initially nervous about appearing semi-nude in a photograph, but overcame her apprehension. After the reviewing the photos, the contestants are told that they all performed equally well, and hence, all three will have to go to the “hall of beauty.”

In the kitchen, at the house, the contestants were given a note asking them to go downstairs. Upon descending the stairs, they find an open door to a room they had not been allowed to access before. This room is the “observation room,” where the judges would monitor the hidden cameras placed throughout the house. Vanessa appeared on the screen and informed the contestants that they have been judged on both their inner and outer beauty. The contestants were shown a montage of clips of their worst behavior. Joel was most deeply troubled by this development, as he felt his “passion” has been misconstrued.

At the “hall of beauty”, each contestant was asked to state why he or she feels that he or she should be declared the winner of the competition. First, Billy was informed that he has placed third, then Julia was declared the winner of the $100,000 prize and a photo in the Most Beautiful People issue of People magazine. Furthermore, Julia was told that she was the only one to pass all eight of the hidden camera challenges: honesty, charity, compassion, consideration, teamwork, decency, loyalty, and modesty.

* Winner: Julia
* Second Place: Joel
* Third Place: Billy

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