HOWIE DO IT 103 TV PG Air Time: 08:00PM 08:30PM
A young woman is cast as a spokesmodel to help shoot an infomercial for a new stain removal formula that doesn’t work. Two men are cast in a DVD on how to do magic, but turns out that the magician is easily the worst in the world. Meanwhile, Alex convinces three guys to help him out on “Break In Makeover” a show where they break in to someone’s house, smash their stuff, and replace it with new stuff, except this time they break into the wrong house.
HOWIE DO IT 104 TV PG L Air Time: 08:30PM 09:00PM
A man pitches Howie Mandel ideas for new reality TV shows, but Howie’s assistant might use the ideas and call them his own. A woman tricks her husband into appearing on a talk show to discuss their “fantastic marriage” and he ends up convinced he is the worst husband in the world. Meanwhile, aspiring models are hired as spokeswomen for a new men’s fragrance called “Sintensity” and the fragrance isn’t cologne.
Howie Mandel (“Deal or No Deal”) hosts.
Last week’s premiere of the new NBC reality series “Howie Do It” has captured NBC’s highest non-Olympic results in the time period in more than 10 months, according to “fast affiliate-based” “live plus same day” viewing figures from Nielsen Media Research.
From 8-9 p.m. ET, the debut of “Howie Do It” averaged a 2.1 rating, 7 share in adults 18-49 and 7.7 million viewers overall, NBC’s strongest Nielsen figures in the time slot, excluding Olympics, since February 22, 2008 in 18-49 and since February 15, 2008 in total viewers.
The debut of “Howie Do It” improved on NBC’s season averages in the time period by 91 percent in 18-49 rating (2.1 vs. 1.1) and 3.0 million persons or 63 percent in total viewers (7.7 million vs. 4.7 million). The series, hosted by executive producer Howie Mandel, ranked #2 in the time period in adults 18-49 and total viewers and #1 among adults 18-34 (tie) and men 18-49 (pending updates).
Source: NBC Press Releases
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