Wednesday Premiere of American Idol Draws More Than 30 Million Viewers, Retaining Full Audience From Tuesday Premiere for First Time in Five Years
Wednesday Premiere Surpasses Tuesday Premiere in Key Demographic for First Time Ever
NEW YORK, Jan. 15 /PRNewswire-FirstCall/ — CKX, Inc. (Nasdaq: CKXE) and 19 Entertainment Limited announced today that last night’s Wednesday premiere of American Idol drew approximately 30.3 million viewers, retaining 100% of the Tuesday night audience for the first time in five years, and for the first time ever, surpassing the Tuesday night season premiere in the key 18-34 adult demographic. In addition, this is the first time in five years that American Idol’s Wednesday premiere has increased over its Tuesday debut in Adults 18-49. The Wednesday show was the highest rated telecast of the season on any net among Adults 18-49 and Adults 18-34.
American Idol was created by 19 Entertainment, a wholly-owned subsidiary of CKX, Inc. and is co-produced by 19 Entertainment and FremantleMedia Ltd.
SOURCE CKX, Inc.
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