NBC GIVES NEW SEASON PICKUP TO POPULAR SERIES “THE BIGGEST LOSER’ FOR 2009-2010
NBC has renewed the popular series “The Biggest Loser” for an additional year through the 2009-2010 season, it was announced today by Angela Bromstad, President, Primetime Entertainment, NBC and Universal Media Studios, and Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios.
“‘The Biggest Loser’ is a positive, life-enhancing show that has resonated with our audience and has created a solid and loyal fan base,” said Telegdy. “This inspirational franchise series will continue with fresh ideas and heartwarming stories.”
“The Biggest Loser’s” seventh season launched on January 6 with the strongest results ever for a “Biggest Loser” premiere with a 4.5 rating, 11 share in adults 18-49 and 11.9 million viewers overall. Last Fall’s “Biggest Loser” delivered year-to-year gains of 3 percent in adults 18-49 and 6 percent in total viewers and culminated in a finale 4.6 rating, 12 share in adults 18-49, 11.8 million viewers overall on December 16.
“The Biggest Loser” is the popular weight-loss competition series where contestants come together hoping to transform their bodies, their health, and ultimately, their lives. They’ll shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. “The Biggest Loser” has become a worldwide hit airing in over 90 countries and produced in 25 countries.
“The Biggest Loser” is a production of Reveille LLC, 25/7 Productions and 3Ball Productions. Ben Silverman (NBC’s “The Office,” “Ugly Betty”), Dave Broome (“A Model Life with Petra Nemcova,” “Tsunami Aid: A Concert of Hope”), JD Roth (“Age of Love,” “Beauty and the Geek”), Todd A. Nelson (“Unan1mous,” “Beauty and the Geek”) and Mark Koops (“American Gladiators,” “Shear Genius”) serve as executive producers.
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