Top Model Agent Elmer Olsen To Scour the Nation In-Search of CANADA’S NEXT TOP MODEL

- Elmer Olsen Model Management joins Cycle 3 of hit reality series; Olsen joins cross-country casting tour beginning Friday in Vancouver -

- Procter & Gamble returns as signature sponsor; LG Electronics and FASHION Magazine return as key partners -

Toronto, ON (January 15, 2008) - In another TOP MODEL first, leading modeling agency and fashion industry powerhouse Elmer Olsen Model Management joins Cycle 3 of CANADA’S NEXT TOP MODEL, CTV announced today. Top agent and fashion veteran Elmer Olsen brings his experience and expertise to the table as he hits the road to participate in CANADA’S NEXT TOP MODEL’s first-ever cross-country regional open-call casting tour, beginning this Friday, January 16 in Vancouver. Additionally, this year’s winner will receive a modeling contract with Olsen’s firm, Elmer Olsen Model Management.

CTV also confirmed additional prizing details for Cycle 3 the hugely-popular, Gemini-Award winning Canadian production. In addition to the modeling contract, the winner of CANADA’S NEXT TOP MODEL receives a $100,000 beauty contract from Procter & Gamble (P&G), which returns as a signature sponsor for the third straight year. Finally, the winner will also be featured in an editorial spread in FASHION Magazine.

“Nothing makes me happier than finding that one geeky tall girl transform into CANADA’S NEXT TOP MODEL and having her graduate to walking a runway in Milan,” said Elmer Olsen.

In addition to P&G and FASHION Magazine, LG Electronics returns as a key partner for the series. CANADA’S NEXT TOP MODEL is presented by Cover Girl®, Olay® and Nice n’ Easy®.

“CANADA’S NEXT TOP MODEL provides a great platform for many of our advertisers’ marketing needs,” Said Mary Kreuk, Vice President of Marketing, CTV. “Opportunities abound to wrap the show around their brands, resulting in total organic integration. CTV is also thrilled to have premiere sponsor P&G back on board for a third consecutive year.”

CANADA’S NEXT TOP MODEL’s first-ever, five-city, cross-country tour is set to strut across Canada in malls nationwide beginning Friday, January 16 in Vancouver. The tour then stops in Edmonton (Sunday, Jan. 18), Halifax (Tuesday, Jan. 20) and Montreal (Thursday, Jan. 22), before concluding in Toronto on Friday, January 23. For additional casting tour information including venue locations and rules and regulations, visit www.model.ctv.ca.

Hosted by Jay Manuel, CANADA’S NEXT TOP MODEL provides dramatic twists and turns as hopefuls compete to master essential skills and live together, all under the watchful eye of TOP MODEL cameras. One cast member is eliminated each week and the last model standing wins the coveted title of CANADA’S NEXT TOP MODEL.

CANADA’S NEXT TOP MODEL is a format of AMERICA’S NEXT TOP MODEL®, which is produced by 10×10 Entertainment and Bankable Productions. Executive Producers are Tyra Banks, Ken Mok and Daniel Soiseth. The dramality series was created by Tyra Banks and developed by Mok and Kenya Barris. ANTM is licensed in over 100 countries. AMERICA’S NEXT TOP MODEL and the AMERICA’S NEXT TOP MODEL format are sold internationally by CBS Paramount International Television.

CANADA’S NEXT TOP MODEL is produced by Temple Street Productions in association with CBS Paramount International Television and CTV Inc. Executive producers are Sheila Hockin, Ivan Schneeberg, David Fortier, and Jay Manuel. Production executives for CTV are Jordan Schwartz, Senior Vice President and General Manager, Entertainment Group, CTV Inc. and Jay Levine, Director of Production, FashionTelevisionChannel. Susanne Boyce is President, Creative, Content and Channels, CTV Inc.