‘THE BIGGEST LOSER’ WEIGHS IN WITH ITS TOP 18-49 RATING OF THE SEASON AND NBC’S HIGHEST NON-OLYMPIC 18-49 RATING IN ITS TIME PERIOD SINCE LAST APRIL
On Tuesday, “The Biggest Loser” weighed in with its top 18-49 rating of the current season, and NBC’s highest 18-49 rating in its time period, excluding Olympics, since April 15.
On Tuesday, Nov. 11 from 8-10 p.m. ET, “The Biggest Loser 6″ (3.5/9 in 18-49, 8.1 million viewers overall) weighed in with its top 18-49 rating of the current season and NBC’s highest 18-49 rating in this time period, excluding Olympics, since April 15.
From its first half-hour to its fourth, “The Biggest Loser” gained 27 percent in 18-49 rating (to a 3.8/9 from a 3.0/8) and 21 percent or 1.6 million persons in total viewers (to 8.8 million from 7.2 million). In its final hour from 9-10 p.m., “Biggest Loser” ranked #1 among women 18-49 and women 18-34. In its final half-hour from 9:30-10 p.m., “Loser” was #1 in adults 18-34 and #2 in adults 18-49, pulling to within 0.2 of a rating point of the time-period lead in a crowded slot that included competition from ABC’s “Dancing With the Stars,” CBS’s “The Mentalist” and Fox’s “Fringe.”
Source: NBC Press Release
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