“Big Brother 10″ Tuesday and Thursday Editions Post Week-to-Week Increases
BIG BROTHER 10 TUESDAY (4.1/06, 6.28m) was second in adults 25-54 (2.9/07), tied for second in adults 18-49 (2.3/06, with FOX). Compared to last week, BIG BROTHER TUESDAY was up +5% in households (from 3.9/06), +12% in adults 25-54 (from 2.6/06), +10% in adults 18-49 (from 2.1/06) and added +160,000 viewers (from 6.12m, +3%).
BIG BROTHER 10 THURSDAY was first in households (3.8/06), viewers (5.97m), adults 25-54 (2.6/07) and adults 18-49 (2.2/07). Compared to last week’s broadcast, BIG BROTHER 10 THURSDAY was up +5% in adults 18-49 (from 2.1/07).
BIG BROTHER 10 SUNDAY was first in households (3.7/07), viewers (5.70m), adults 25-54 (2.4/07) and adults 18-49 (1.9/07).
Source: CBS Press Release
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