“BIG BROTHER” TAKES SILVER OPPOSITE BEIJING
All Three Editions of “Big Brother 10″ Finish Second in Time Period, Outdelivering its Non-Olympic Competition in Viewers and Key Demographics
Thursday and Sunday Broadcasts Post Gains Versus Last Week
In an atypical week dominated by the summer Olympics, all three editions of BIG BROTHER 10 outdelivered its non-Olympic competition in viewers and key demographics with the Thursday and Sunday broadcasts posting gains, according to Nielsen live plus same day ratings for the week ending Aug. 17, week 47 of the 2007-2008 television year.
BIG BROTHER 10 TUESDAY was second in households (4.2/06), viewers (6.36m), adults 25-54 (2.8/07) and adults 18-49 (2.4/06).
BIG BROTHER 10 THURSDAY was second in households (3.9/07), viewers (5.86m), adults 25-54 (2.6/07) and adults 18-49 (2.1/07). Compared to last week, BIG BROTHER 10 THURSDAY was up +5% in households (from 3.7/07), +4% in adults 25-54 (from 2.5/07), +11% in adults 18-49 (from 1.9/07) and added +330,000 viewers (from 5.53m, +6%).
BIG BROTHER 10 SUNDAY was second in households (3.5/06), viewers (5.53m), adults 25-54 (2.4/06) and adults 18-49 (2.0/06). Compared to last week’s broadcast, BIG BROTHER 10 SUNDAY was up +3% in households (from 3.4/05), +5% in adults 18-49 (from 1.9/05), even in adults 25-54 while adding +130,000 viewers (from 5.40m, +2%).
All three editions of Big Brother were in the top 20 shows for the week:
#12 BIG BROTHER 10 TUESDAY (6.36m),
#15 BIG BROTHER 10 THURSDAY (5.86m)
#18 BIG BROTHER 10 SUNDAY (5.53m)
Source: CBS Press Release
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